Online Marketing Lexikon

Alle Begriffe an einem Ort: Unser Online Marketing Lexikon

In unserem Online Marketing Lexikon erklären wir alle wichtigen Begriffe rund um Online Marketing und unsere Zusammenarbeit. So schaffen wir Transparenz, stärken Ihr Verständnis und legen gemeinsam die Basis für erfolgreiche Projekte.

A/B Test

Above the fold

Absprungrate

Accessibility

Ad Sequencing

Advertiser

Affiliate Marketing

Affiliate Netzwerk

Akzeptanzkriterien

Algorithmus

Alt-Text

AMP (Accelerated Mobile Pages)

Ankertext

Attributionsmodell

Backlink

Banner

Barrierefreie Webseiten

Barrierefreiheitsstärkungsgesetz (BFSG)

Behavioral Targeting

Below the fold

Benutzerdefinierte Berichte

Bot Management

Bot Traffic

Bounce (E-Mail-Marketing)

Brand Audit

Brand Awareness

Brand Equity

Brand Partnerships

Breadcrumb-Navigation

Broken Link

Brute-Force-Angriff

Bumper Ads

Canonical Tag

CAPTCHA

Caption

Carousel

Clickbait

Clickjacking

Cloaking

Community Management

Consent Management Plattform (CMP)

Content

Content Management System (CMS)

Conversion

Conversion API

Conversion Centered Design

Conversion Rate

Conversion-Rate-Optimierung

Conversionpfad (Funnel)

Cookie Banner

Core Web Vitals (LCP, FID, CLS)

Corporate Design

Corporate Identity

Cost per Lead (CPL)

CPA (Costs per Aquisition)

CPM/TKP

CPV

Crawl-Tiefe

Crawling

Creator

CRM (Customer Relationship Management)

Cross-Site Scripting (XSS)

CSS

CTR

Custom Audiences

Custom Events

Customer Experience

Customer Lifetime Value (CLV)

Customer Retention

Dark Patterns

Datenschutz-Grundverordnung (DSGVO)

DDoS-Attacke

Dimensionen & Messwerte

Discovery Ads

Display Advertising

Domain

Domain Hijacking

Double Opt-in

Duplicate Content

Dynamic Ads

E-Commerce Tracking

Echtzeitberichte

Email Automation

Emojis

Employer Branding

Endcard

Engagement

Engagement Rate

Ereignisse

Evergreen Content

Exact-Match Domain

Expert Review

Expired Domain

Externe Links

Externe Quellen

Eye Tracking

Facebook (Ads)

Facebook Business Manager

Featured Snippet

Feed (Social Media)

Firewall

First Party Cookies

Fokusgruppe

Follower/Abonnenten

Formate

Gamification

Generation Z

Geo-Targeting

Geoblocking

Google Analytics

Google Displaynetzwerk

Google Index

Google Knowledge Graph

Google Merchant Center

Google Search Console

Google Tag Manager

Google Unternehmensprofile (Google My Business)

Googlebot

Growth Marketing

H-Tags

Hashtag

Headlines

Heatmap

Hit

Hosting

Hreflang

HTML Überschriften

HTTP-Statuscodes

HTTPS

Impressionanteil / Impression-Share

Impressions

In Feed Ads

Inbound Marketing

Indexierung

Influencer Marketing

Infokarten

Informationsarchitektur

Instagram (Ads)

Instagram Shopping

Interne Verlinkung

Interner Traffic

IP-Maskierung in Google Analytics

Jahre (Alter der Zielgruppe)

JavaScript

Jobs-to-be-done

Key Performance Indicators (KPIs)

Keyword Cannibalization

Keyword Tools

Keyword-Optionen (match types)

Keywords

Klickpreis (CPC)

Klickrate (CTR)

Klicks

Kommentare

Landing Page

Last Cookie Wins

Layout

Lead Funnel

Lead Gen Forms (LinkedIn)

Lead Nurturing

Lean UX

Lighthouse Score

Likes

Linkbuilding

LinkedIn (Ads)

Linkjuice

Livestreams

Local SEO

Longtail Keywords

Lookalike Audiences

Looker Studio

Man-in-the-Middle-Attacke (MITM)

Markenidentität

Markenimage

Markenloyalität

Markenpositionierung

Markenstrategie

Meta Robots

Metadaten

Metriken

Micro Influencer

Millennials

Minimum viable Product (MVP)

Mobile First Indexierung

Mockup

Multivariates Testing

Native Advertising

Net Promoter Score (NPS)

NoFollow

OAuth

Open Rate (E-Mail-Marketing)

Organic (Social Media)

Organische Suchresultate

Outbound Marketing

Page Builder

Page Speed

PageRank

Paginierung

Paid Ads (Social Media)

Performance Max

Persona & Protopersona

Personal Branding

Phishing

PHP

Placement

Posts

Product Feed

Produktkatalog

Prompt

Prompt Engineering

Prototyping

Push Notification

Qualitätsfaktor

Quality Ranking

Quellcode

Quelle/Medium (Google Analytics)

Rankingfaktor

Rebranding

Recherche für Themen

Recruiting Funnel

Redirect

Reichweite

Relaunch

Remarketing

Remarketing Zielgruppen

Reporting

Responsive Design

Responsive Search Ads (RSA)

Retargeting Pixel

Rich Snippets

ROAS

robots.txt

SaaS

Screenreader

Scrum

Search Engine Optimization (SEO)

Search Intent

Segmente

Semantik

SERP

Server Response Time

Session (Google Analytics)

Session Hijacking

Shitstorm

Shopping

Shopping-Anzeigen

Sichtbarkeitsindex

Single Opt-in

Sitemaps

Smart Bidding

Snapchat (Ads)

Snippet

Social Engineering

Social Media KPI’s

Social Media Optimization

Social Media Tools

Social Proof

Social-Media-Ziele

Spam Traffic

SQL Injection

SSL-Zertifikat

SSL/TLS

Stories

Storytelling im Marketing

Strukturierte Daten (Structured Markup)

Suchbegriffe

Tag, Trigger und Variablen (GTM)

Targeting

Technical SEO

Time on Page / Time on Site (Verweildauer)

Tools

Tracking Pixel

Traffic

UGC

Usability

User Centered Design

User Experience (UX)

User Flow

User Interface (UI)

User Journey

User Lab

User Testing

USP (Unique Selling Proposition)

UTM-Parameter

Vertical Video Ads

Verweise

Views

Vlogs

Voice Search

Walled Gardens

Web Accessibility

Web Content Accessibility Guidelines (WCAG)

Webanalyse

Werbeanzeigenmanager

Wiedergabezeit

Wireframe

Word-of-Mouth-Marketing (WOM)

WordPress

XML-Sitemap

YouTube Meta Daten

Zeitstempel

Zero Trust Security

Zero-day vulnerability

Zielgruppen (Google Analytics)

Zielgruppen(analyse)

Zielvorhaben (Google Analytics)

Zwei-Faktor-Authentifizierung (2FA)